Nigeria News (Standard)
Lagos-Based Trendupp Africa Launches Sixth Trendupp Awards, Opens Nominations for Digital Creators
New ‘Force of Streaming’ category unveiled as award platform celebrates influencers across 18 fields for their impact in Africa’s digital space
New ‘Force of Streaming’ category unveiled as award platform celebrates influencers across 18 fields for their impact in Africa’s digital space
Trendupp Africa, headquartered in Lagos, has officially commenced nominations for the sixth edition of the Trendupp Awards, inviting digital influencers and content creators from across Nigeria and the continent to submit entries. The announcement was made on Thursday, with organisers revealing a total of 18 categories—including a newly introduced ‘Force of Streaming’ award—to honour excellence and creativity within Africa’s dynamic digital community.
Since its establishment in 2021, Trendupp Awards has expanded its reach beyond Nigeria, recognising over 486 nominees from across Africa and bestowing honours on 81 recipients to date. The platform has processed more than 487,000 nominations over five years, making it one of the leading recognitions for social media and digital talent on the continent. The sixth edition aims to double its impact by spotlighting individuals who use digital platforms to drive innovation and positive change.
Founder and Chief Executive Officer of Trendupp Africa, Tiwalola Olanubi, said this year’s awards mark a significant milestone for the organisation. “The sixth edition of Trendupp Awards is significant for us at Trendupp Africa as it marks the beginning of a new journey. After five years of pioneering this space, plans have been rolled out to ensure this edition doubles its impact in the celebration of African digital creativity,” Olanubi stated.
Olanubi also explained the rationale behind the introduction of the new ‘Force of Streaming’ category, noting that it is designed to recognise content creators and influencers who have demonstrated outstanding engagement and virality through streaming platforms. “This addition is a strategic move for the Trendupp Awards, demonstrating our commitment to evolving with the digital space and formally recognising the influential and growing trend of live streaming,” he said.
The awards will cover popular categories such as Force of TikTok, Force of Lifestyle Content, Force of Creative Arts, Force of Instagram, Force of X (formerly Twitter), Force of Virality, Force of Online Sensation, Force of Food Content, Force of Comedy Skits, Force of YouTube, Force of Tech Content, Force of The Pod (podcasts), Force of Social Good, Force of Wellness, Emerging Force—and two top prizes: Force of Influence (Nigeria) and Force of Influence (International).
The selection process will not involve public voting; instead, winners will be determined by a Judging Council comprising respected industry leaders from across Nigeria’s creative economy. According to organisers, this approach ensures impartiality and merit-based recognition.
Nominations remain open until further notice via www.trenduppawards.com. Fans can nominate their favourite creators or influencers directly on the website or via official social media channels @thisistrendupp and @trenduppawards. The event is presented by Trendupp Africa—a subsidiary under DottsMediaHouse—which continues to play a leading role in supporting creative professionals across Nigeria.
Nigeria News (Standard)
US Ambassador Places Nigeria on Watch List Over Humanitarian Concerns in Abuja
Mary Leonard cites worsening humanitarian situation as reason; Federal Government yet to issue formal response
Mary Leonard cites worsening humanitarian situation as reason; Federal Government yet to issue formal response
The United States has placed Nigeria on its watch list due to the ongoing humanitarian challenges in the country, according to the US Ambassador to Nigeria, Ms Mary Leonard. Leonard made this known in Abuja on Tuesday while explaining Washington’s recent decision regarding Nigeria’s status.
According to Leonard, the action was taken after careful consideration of the humanitarian issues affecting communities across several states. She noted that the watch list designation is aimed at drawing attention to the severity of the situation and encouraging collaborative efforts between both countries. The ambassador did not specify particular states or incidents but stressed that the US is concerned about deteriorating conditions.
The move comes amid growing reports of displacement and hardship in areas affected by insecurity and economic hardship. Several local and international agencies have highlighted increasing food insecurity, displacement, and access challenges faced by citizens, especially in the North-East and North-West geopolitical zones. These issues have continued to attract global attention as humanitarian needs rise.
While addressing reporters, Leonard explained that “the United States takes its commitment to human rights and humanitarian support seriously.” She said placing Nigeria on the watch list should be seen as a call for renewed partnership in addressing root causes. The Federal Government had yet to release an official statement responding to the US action as at press time.
It remains unclear if this designation will trigger new sanctions or alter existing bilateral programmes between Abuja and Washington. However, diplomatic observers expect further dialogue between Nigerian authorities and US officials in coming weeks to clarify next steps and discuss possible support measures for affected communities.
Nigeria News (Standard)
INMA CEO Urges Lagos Media Houses to Strengthen Brand Identity Amid AI Surge
Earl Wilkinson warns Nigerian publishers on risk of ‘swamp of sameness’ as AI-generated news content rises
Earl Wilkinson warns Nigerian publishers on risk of ‘swamp of sameness’ as AI-generated news content rises
The Chief Executive Officer of the International News Media Association, Earl Wilkinson, has advised media organisations in Lagos to prioritise building trust and a distinct brand identity to survive the growing influence of artificial intelligence in newsrooms. Wilkinson made this call during a courtesy visit to PUNCH Place along the Lagos-Ibadan Expressway on Wednesday, where he delivered a presentation on the future of journalism in the AI era.
Wilkinson, accompanied by Doreen Mbaya, Africa Division Manager of INMA, emphasised that media outfits must focus less on mere audience reach and more on establishing clear editorial identities and direct relationships with their readers. He said, “It’s now about the relationship. To build a relationship, you have to be a brand that people remember. You must have consistency and an emotional connection. Do people trust you? You have to figure out who you are. The decade ahead belongs to those who are unmistakably themselves.”
He explained that as artificial intelligence becomes more common in content production globally, news organisations risk losing their uniqueness if they rely too heavily on similar tools and automated systems. According to him, “AI is rising, and we are sinking into a swamp of sameness. Our objective is to differentiate, differentiate, differentiate from that swamp of sameness.”
Wilkinson also pointed out that for Nigerian publishers to thrive financially in this environment, they must invest in data infrastructure and understand readers’ preferences deeply. He noted that while digital subscriptions and paywalls may become more necessary for sustainability, many Nigerians are yet to fully embrace paid online news models. “If you don’t know your people, if you don’t know who your readers are, you’re going to struggle,” Wilkinson added.
He further highlighted that the battle for audience trust and credibility remains as intense in Nigeria as it is in Western countries. With the rapid growth of AI-generated content making it harder for individual outlets to stand out, Wilkinson urged local publishers to double down on original reporting and editorial credibility going forward.
Source: https://punchng.com/ai-era-media-survival-depends-on-trust-identity-inma-ceo/
Nigeria News (Standard)
Kano Youths Burn Obi, Kwankwaso Posters as NDC Faces Resistance in North-West
Arewa Consultative Forum says party remains largely unknown; elite, voters question credibility of political alliances
Arewa Consultative Forum says party remains largely unknown; elite, voters question credibility of political alliances
The presidential bid of former Anambra State Governor Peter Obi and his running mate, ex-Kano Governor Rabiu Kwankwaso, is encountering serious opposition from political stakeholders and voters across the North-West region, especially in Kano State. On Tuesday, angry youths in Ungogo Local Government Area reportedly set fire to campaign posters of both candidates amid rising discontent with the Nigeria Democratic Congress (NDC) ahead of the 2027 elections.
Findings indicate that northern leaders have begun warning their supporters against backing the NDC, with some WhatsApp messages circulating in the region labelling Obi and Kwankwaso as ‘haram’ or forbidden. The development comes as some politicians who recently joined the NDC have already decamped back to their former parties. Notably, Kano State House of Assembly member Muhammad Tomas, who left the All Progressives Congress (APC) for NDC, has now returned to APC.
The National Publicity Secretary of the Arewa Consultative Forum (ACF), Prof. Tukur Muhammad-Baba, told journalists on Saturday that NDC lacks visibility among northern voters and remains largely unknown at grassroots level. He noted that while Obi and Kwankwaso attract media attention nationally, their actual support base in the North is now uncertain. “There is even doubt about whether Kwankwaso can still hold on to Kano, where he recorded his most impressive performance in the last election. Apart from Kano, his influence in many parts of the North remains uncertain,” Muhammad-Baba said.
He further explained that frequent movement of politicians across parties has created confusion among voters, while many are now sceptical about alliances between former rivals. “The average northerner is tired of being told that having a northern candidate or a Muslim-Muslim ticket is the solution to Nigeria’s problems. People are becoming more careful because previous expectations have not produced the desired results,” he added.
With rising scrutiny of opposition leaders’ records and shifting alliances, political observers say northern elites and ordinary voters alike are increasingly cautious ahead of 2027. The situation presents a major hurdle for Obi and Kwankwaso as they seek broader acceptance for their joint ticket within key constituencies in the North.
Source: https://punchng.com/2027-obi-kwankwaso-bid-faces-northern-resistance/
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